XBD Collective is an award-winning international Architecture & Interior Design Consultancy Group, focused on materialising unique and innovative designs into inspiring physical spaces of any complexity. Our work, covering commercial, hospitality, retail, and residential projects, is always cutting-edge and thoughtfully crafted to meet the unique needs of each client.
The company has a strong global presence with ongoing projects in the UAE, Europe, UK, Africa, and Asia. We bring a wealth of experience and expertise to each project, drawing on the unique cultural and architectural characteristics of each region to create tailored solutions for our discerning clients.
Founder
Ellen Søhoel, a distinguished entrepreneur hailing from Norway, has been an influential voice in the realms of interior design, architecture, and real estate development. In 2015, she founded XBD Collective, a renowned design firm with offices in Dubai, London, and Kochi, celebrated for its avant-garde and contemporary designs. Her impressive portfolio encompasses projects in hospitality, residential, and commercial sectors, collaborating with prestigious entities such as Emaar, DAMAC, and luxury hotel brands. Søhoel’s astute business acumen and unwavering focus on client satisfaction have solidified XBD Collective’s reputation as a paragon of excellence. Beyond her prowess in design, she has ventured into the thriving real estate market of Dubai, revitalising neglected properties into highly sought-after destinations. Her unyielding commitment to innovation and excellence has established her as a highly respected figure within the business community, serving as an inspiration to countless aspiring professionals.
