Good design is routed in a deep understanding of the land, its culture, people, and traditions, integrating historic building techniques and materials to inform the structure, narrative, and direction of both architecture and interiors.
XBD’s first project for St Regis, the St. Regis Residences, an impressive 60-storey glass skyscraper in the heart of Dubai, bears proof that authentic concept and placemaking create meaningful connections with regional buyers which is fitted out by HTS Interiors. Within one hour of release, each and every unit of the building had been sold.
Marc Roca, lead designer on the project, offers some insight into the project’s success. “We wanted the St Regis Residences to be an icon of conscious luxury that stems from a considered evolution, a wealth that has developed generationally, that cannot be compromised or taken for granted.”
Community and connectivity are key pillars of the design throughout. While lifestyle elements are inspired by social etiquette, Emirati coffee culture and traditional gatherings which directly influenced the space planning, evoking the spirit of the Bedouins’ warmth and conviviality.
Learn more about the project:
St. Regis Experience Center
St. Regis Residences – Experience Center, Downtown Dubai – Apartment Interior Design on Love That Design
